MYTH AND MANPOWER encourages the visitor to experience the power of graphic design to communicate ideas — from the selling of commercial products to the promotion of social issues. The exhibition accomplishes this by juxtaposing labels created for promoting California citrus fruits -- and California itself -- with posters that the United Farm Workers of America created to mobilize for agricultural workers’ rights.
Each exhibit in MYTH AND MANPOWER presents one of the glamorous lithographed labels that adorned crates of California citrus fruits that used to be displayed in grocery stores throughout the United States next to one of the tough labor union posters distributed by the United Farm Workers of America. |
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Carefree Brand
Redlands Orangedale Association
Redlands, California
Designer: Unknown, c. 1940
Printer: Unknown
Medium: Offset lithograph
Dimensions: 10 3/4 in. x 9 7/8 in.
Collection: Museum of California Design
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Dolores
United Farm Workers of America
Designer: Barbara Carrasco, c. 1999
Printer: Self-Help Graphics
Medium: Silkscreen
Dimensions: 26 in. x 18 in.
Collection: Self-Help Graphics Archives
California Ethnic and Multicultural Archives, Dept of Special Collections, Donald Davidson Library, University of California, Santa Barbara
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Miracle Brand
Bradford Bros. Inc.
Placentia, California
Designer: Unknown, c. 1940
Printer: Western Litho. Co., Los Angeles, California
Medium: Offset Lithograph
Dimensions: 10 3/4 in. x 9 7/8 in.
Collection: Museum of California Design
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Cesar Chavez: Portrait of La Causa
United Farm Workers of America
Designer: Octavio Ocampo, n.d
Printer: Unknown
Medium: Lithograph
Dimensions: 25 in. x 17 1/2 in.
Collection: Center for the Study of Political Graphics, Los Angeles |
Although they draw on similar themes each graphic in a pair uses its own style to convey its message. Thus, the key element in each — whether that be the California landscape, women, modes of transportation or animals — is represented in a radically different way.
The names of few of the artists who designed the citrus labels — which were printed in San Francisco and Los Angeles in the first half of the 20th century — are known. However, most of the Untied Farm Workers posters in the exhibition, from later in the 20th century, were designed by well-recognized Chicano artists and designers — Barbara Carrasco, Octavio Ocampo, Peter Gallegos, Ricardo Favela, Juanishi Orozco, Estaban Villa, and Xavier Viramontes — and Chicano art collectives — Graphic Arts Group (San Francisco), Royal Chicano Air Force (Sacramento) and La Raza Silkscreen Center (San Francisco). |
Both the citrus industry and the United Farm Workers played significant roles in the economic development of California in the 20th century and continue to be mainstays of the state’s economy. Each has had a significant impact on the multi-faceted character of the state, from the wealth that produced “millionaires row” on Orange Grove Boulevard in Pasadena to the strides made for social justice by Cesar Chavez, Dolores Huerta and activists of the farm workers movement. MYTH AND MANPOWER honors their contributions to California’s design history.
The United Farm Workers posters were lent to the exhibition by the California Ethnic and Multicultural Archives at the University of California, Santa Barbara, the Center for the Study of Political Graphics in Los Angeles and All Of Us Or None Archive, Berkeley, courtesy of Lincoln Cushing. The citrus box labels are from the collection of the A. K. Smiley Library, Redlands, California, Museum of California Design, Los Angeles, California, and Jill and Lily Collins. Exhibition paper conservator and framing consultant: Kene Rosa.
Dates and venues for this exhibition are pending. |
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Tom Cat
Orosi Foothill Citrus Association
Orosi, California
Designer: Unknown, c. 1930
Printer: Unknown
Medium: Offset lithograph
Dimensions: 10 in. x 11 in.
Collection: Archive, A.K. Smiley Public Library
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Side with the Farm Workers
United Farm Workers of America
Designer: Unknown, c. 1970
Printer: Unknown
Medium: Silkscreen
Dimensions: 22 3/4 in. x 14 1/2 in.
Collection: Center for the Study of Political Graphics, Los Angeles |
EXHIBITION STUDY GUIDE
EXHIBITION REVIEW
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On February 16, 17 and 18, 2007, the Museum of California Design presented “Ornament is a Crime: The Classic Modernism of Architectural Pottery“ at Palm Springs Modernism 2007. This exhibition of 22 Modernist works by Architectural Pottery, the recipient of the Museum of California Design’s 2006 Henry Award for its contributions to American design, was curated by the museum’s director, Bill Stern. More than 3,000 people visited the exhibition during its three-day run at the Palm Springs Convention Center.
Whenever you see a tree or a plant in a white cylinder -- in a home or
an office building or at a gasoline station -- it is because of Architectural
Pottery. When the company’s designers introduced their large format
undecorated ceramic vessels in 1950 -- vessels equally suited for home
interiors and patios, as well as commercial buildings - they helped fulfill
one of the major goals of Mid-century Modern architecture, breaking down
the distinction between interior and exterior space.
Architectural
Pottery was founded in Los Angeles in 1950 by Max and Rita Lawrence, John
Folis and Rex Goode after the Lawrences, who lived in Gregory Ain’s
famed indoor/outdoor Dunsmuir Apartments, saw large-scale modernist ceramic
planters and sand jars designed by LaGardo Tackett and his students, among
them Folis, Goode, Douglas Deeds, and Lawrence Halperin at the California
School of Art in Hollywood.
In
addition to revolutionary planters/sand jars, “ORNAMENT IS A CRIME“
will include Malcolm Leland’s iconic bird shelter and Gordon Newell’s
Matisse-inspired birdbath and. The other designers represented in the
show will be Marilyn Kay Austin, Raul Coronel, David Cressey, John Folis
and Mr.Tackett.
“Ornament
Is A Crime,” the dictum of Modernism, was formulated by the Czech
architect Adolf Loos in 1922. This phrase sums up the belief of strict
Modernists that design should include only those elements essential to
the structural composition of an object or a building. And though the
strictest of Modernists contend that color is ornament, such eminent practioners
of the style as Charles and Ray Eames and George Nelson made color an
essential part of their designs.
Current
production Architectural Pottery pieces by Vessel USA - both white and
colored -- are available for purchase through the Museum of California
Design’s on-line DESiGN STORE at www.mocad.org.
“Ornament
Is A Crime” was made possible through the lead sponsorship of deasy/penner&partners,
Beverly Hills & Palm Springs; Pacific Union, Palm Springs; and Wright,
Chicago, with additional sponsorship from Fat Chance, Los Angeles; Reform
Gallery, Los Angeles; and Dolphin Promotions, Inc., Chicago

Garden fountains/sculptures,
c.1957 LaGardo Tackett,
Architectural
Pottery,
earthenware
Collection Museum of California
Design
Photograph: Bob Lopez |
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Sand Jar / Jardiniere, c.1963
Marilyn Kay Austin,
Architectural Pottery earthenware
Photograph: Lorca Cohen |
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Architectural Pottery Catalog 64, 1964
Collection: Museum of California Design
Photograph: Uncredited |
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MID-CENTURY MANDARIN: THE CLAY CANVASES OF TYRUS WONG
AT CRAFT AND FOLK ART MUSEUM
JULY 14 - OCTOBER 31, 2004
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Lobster
Mark: Winfield Pottery
Plate modified by Tyrus Wong
Porcelain, 17" diameter, c. 1945
Collection of Tyrus Wong
Photograph by Peter Brenner |
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 Paintings
by the
Chinese-American artist Tyrus Wong have been exhibited at the Pasadena Art
Institute, the Los Angeles Museum of Art (now the Los Angeles County Museum
of Art) and the Art Institute of Chicago. In 1939, he won the Los Angeles
Art Associations first-prize purchase award judged by two of Californias
most respected artists, Stanton Macdonald-Wright and Lorser Feitelson.
This is the first exhibition of the paintings Wong produced for the Winfield Pottery of Pasadena between about 1944 and 1950. His canvases were 48 plates, bowls and a teapot designed by Margaret Mears Gabriel (1888-1987), which
were made in molds for nation-wide distribution. Pablo Picasso, Roy Lichtenstein,
Keith Haring, Andy Warhol and Ed Moses are among the artists who  have
created decorations for commercial ceramics, but Wong is apparently the
only one to have decorated them entirely by his own hand: the other artists
either produced paintings for staff decorators to copy or line drawings
that could be applied as transfers. Thus this aspect of Wongs oeuvre
seems to occupy a unique place in the continuum between studio and commercial
ceramics.
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Wong has lived in Los Angeles since coming to the United States from Guangzhou (Canton), China, in 1919. In 1938 he created the scenic look for the Walt Disney Companys film "Bambi." And, for Warner Bros., "Rebel Without a Cause," "Around the World in 80 Days" and "The Wild Bunch." While at Warner Bros. in the 1940s he worked at the Winfield Pottery evenings and Saturdays. Winfield sold Wongs original artworks on porcelain at prominent department stores across the country -- including Bullocks Wilshire in Los Angeles, Neiman Marcus in Dallas and Marshall Field in Chicago. Wong also painted images for himself, his family and friends.
The
exhibition consists of two sections: pieces Wong
painted for commercial distribution and those he did for himself and friends.
The commercial pieces include traditional subjects done in the monochromatic
black ink style of painting that developed in Chinas Sung Period
(960-1279 AD), notably a series of horses in motion. Among the personal
images are whimsical childrens subjects.
This
is the first time that these works have been
assembled in one place. Wong himself was very surprised by the display:
"Id certainly never seen them all together before," he
said. Then he added, "Its been so long [more than half a century],
that I dont even remember doing some of them."
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Exhibition
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